Why Consistency is Important to SEO

You may have heard the saying “SEO is a marathon” before. That is true, and like any marathon, you have to keep a steady pace to reach the ultimate goal, first page rank.

Whether you are a SEO company, or you are doing your own private SEO you will have to remain consistent. SEO isn’t just a one-and-done type of thing, even if you achieve first page rank.

When you start out doing your SEO, you should be doing work for it daily, making sure you have good content on blogs, social media, and other places you would like to share your business. You will want to be making posting at the same time every day. The consistency will show Google that you are putting in good effort that you are trying to achieve a higher rank.

After the first few months of doing SEO, when you start seeing higher page rank, you can be less aggressive with your SEO postings. Limiting yourself to one or two postings a week, this will show Google that you still care about your SEO. You should continue to be consistent with your SEO work so you won’t lose page rank or authority. 

In the end, consistency is important for your SEO. 

Signs of a Great Keyword

Signs of a Great Keyword

One of the most important aspects of SEO is keywords. Keywords is the soul of SEO because it is what you want to be found for. So it’s obvious that if you have bad keywords, you will have bad SEO. Therefore, how do you choose the best keyword for your website? What you should be looking for is the Commercabiliy of the keyword. Commercabiliy probably isn’t a word you are familiar with, but it will soon become a word used to describe the best choice of a keyword in the SEO world.

The Commercabiliy of a keyword focuses on two main factors when doing a keyword research: Searches per Month, and CPC.

First let’s look at searches per month. When doing keyword research you will come across two different types of searches per month, local and global. Local just means in the United States. So if your business strictly works in the US you would look at the local monthly searches. Then there is the global monthly searches, which you would look at if your business services the entire world.

The second is the CPC, which is another extremely important part of Commercabiliy. CPC is an acronym for Cost Per Click, which is a dollar value that is put to a keyword.  The Return on Investment is what gives the keyword its value, be it large or small. Companies associated with that keyword bid on how much they think it’s worth and that’s what determines the CPC for a keyword. The larger the CPC for the keyword, the better the ROI of it will be, making it an important keyword to be optimized for.

So, why do you need to look at both of these factors when deciding what keyword will be the best for you? Let us say that you have a keyword that has 10,000 searches per month with a CPC of $2. Well, the search volume is great, but the value of the keyword is only $2, which means that the companies associated with the keyword do not see the value of it and therefore the ROI on the keyword will be very small. That keyword does not show good Commericability and will not be a good keyword to be optimized for because it will not have much or any ROI.

Now you look at a keyword that has about 5,000 searches per month, but it has a $20 CPC. This is a great example of a keyword with good commericiability. This means that the keyword is valued very high and is one that businesses want to be optimized for and it is important to have for your business. The searches per month might not be as high as the last example, but the ROI will in turn be higher. A keyword with these stats will be a good keyword to start your SEO for, because it has great Commericability.

In conclusion, Commericability is very important to your SEO needs, you will want to look at these factors along with others when choosing a keyword to be optimized for. If you want to know more information on Commericability go here. 

Using Social Media to get your Marketing Message Out There

The average modern consumer is bombarded every day with marketing and advertising campaigns that try to catch their attention.  Yet, as we have all experience, all of these advances have inclined consumers to simply block out the noise.  The traditional ways to communicate your message such as TV, Radio, and Direct Mail have become less and less effective at catching the attention of your potential customers.  You may ask yourself, is there any other way?  The answer is working Social Media into your strategy.  Not just starting and ending with your Facebook, or Twitter, or your blog, but bring Social Media as a whole to you strategy.  The idea is not to use these platforms as ads, which would defeat the purpose, but to use them to offer relevant content to your friends and contacts which will entice them to land on the home page of your tailored website.  This one-two punch approach aims to drive visitors to your website which is your sales tool that will tell a customer in one glance whether you are a company they would like to do business with.

Read more: http://fringewebpro.com/2013/using-web-and-media-to-communicate-your-marketing-message/