The average modern consumer is bombarded every day with marketing and advertising campaigns that try to catch their attention. Yet, as we have all experience, all of these advances have inclined consumers to simply block out the noise. The traditional ways to communicate your message such as TV, Radio, and Direct Mail have become less and less effective at catching the attention of your potential customers. You may ask yourself, is there any other way? The answer is working Social Media into your strategy. Not just starting and ending with your Facebook, or Twitter, or your blog, but bring Social Media as a whole to you strategy. The idea is not to use these platforms as ads, which would defeat the purpose, but to use them to offer relevant content to your friends and contacts which will entice them to land on the home page of your tailored website. This one-two punch approach aims to drive visitors to your website which is your sales tool that will tell a customer in one glance whether you are a company they would like to do business with.